Marine CRM is the only CRM system available that offers a dedicated boat section. With a link to the Customer database you can manage not just your boats, but also your customers.
Marine Service Businesses
If you offer marine services such as building, engineering and maintaining you can add a customer then add their boat. This helps dramatically if the customer potentially has more than one boat or sells there's on and reduces confusion.
For sailing operators such as charter companies and schools you can keep a track of your fleet and associated customers/colleaugues to a boat and jobs that need doing on that boat.